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Lely Holding
About company

Lely is the only company worldwide to supply the agricultural sector with a complete portfolio of products and services ranging from forage harvesting to automated feeding systems, barn cleaners and milking robots. Lely is also working on business concepts to ensure energy-neutral operations in the dairy sector. Since many years Lely is the undisputed market leader in the sales and service of automated milking systems. The company has a strong position in forage harvesting products and with over 60 years acquired knowledge in the agricultural cycle Lely has an unrivaled position in this business. Lely is active in more than 60 countries and employs some 2,000 people. The annual turnover is 565 million euro. The investments in R&D are 6% of Lely product sales.

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NASA has put men on the moon, but it couldn't stick the landing when it came to designing a logo that is as cool as its missions. Its two attempts have been nicknamed the "meatball" and the "worm," proving that failure is an option.

The Russians were NASA's chief rival during the space race, so it's ironic that it took a young Russian named Max Lapteff to design a smart, speculative rebranding of the National Aeronautics and Space Administration logo. The mark pulls off a hat trick, referencing NASA's illustrious past, nodding to its dreams of taking us to new planets, and ditching the dated features of the old logo.

NASA has put men on the moon, but it couldn't stick the landing when it came to designing a logo that is as cool as its missions. Its two attempts have been nicknamed the "meatball" and the "worm," proving that failure is an option.

The Russians were NASA's chief rival during the space race, so it's ironic that it took a young Russian named Max Lapteff to design a smart, speculative rebranding of the National Aeronautics and Space Administration logo. The mark pulls off a hat trick, referencing NASA's illustrious past, nodding to its dreams of taking us to new planets, and ditching the dated features of the old logo.